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How YouTubers Monetize Content Across Tiers and Regions
How YouTubers Monetize Content Across Tiers and Regions
YouTube creators earn through multiple streams: AdSense, sponsorships, affiliate marketing, merchandise, and more. How much they make depends heavily on their audience size and the language or region of their viewers.
Average AdSense CPM by Region
English (US/UK)
High CPMs: around $5–$15 per 1,000 views, with premium niches up to $18.
German
Also strong: ~€5–€8 CPM on average.
Spanish (Spain & Latin America)
Lower: Spain averages €1–€3, Latin America often <$2 CPM.
Portuguese (Brazil)
Similar to Spanish: around €1.14 median CPM.
Indian languages
Lowest CPMs: ₹50–₹200 per 1,000 views (≈ $0.6–$2.4).
Sponsorship Rates by Creator Tier
Small Creators (<100K subs)
$50–$300 per sponsored video. In lower-income regions, often lower or exchanged for products.
Mid-tier (100K–1M subs)
$500–$2,000+ per video. English channels often earn more; Latin American/Indian creators may earn a few hundred.
Large Creators (1M+ subs)
$2,000–$50,000+ per video. Top U.S./UK creators can earn five figures. Spanish/Indian creators often earn less for the same reach.
Monthly Income by Tier
Small (<100K subs)
English: $300–$1,000+
India/LatAm: often <$100–$300
Mid-tier (100K–1M subs)
English: $1,000–$5,000+
India: $900–$2,700/month
Spanish/Brazilian: ~$1,000–$3,000
Large (1M+ subs)
English: $10K–$50K+/month
India/LatAm: $5K–$20K/month
German: similar to English
Spanish/Portuguese: solid five-figure income possible
Affiliate, Merch, and Other Revenue
English/German creators
Strong affiliate performance
Branded merch sells well
Fan funding (Patreon, memberships) is common
Spanish/Brazilian creators
Affiliate income lower
Merch popular but less profitable
Fan funding growing but modest
Indian creators
Heavy on brand sponsorships
Affiliate links used widely (low per-sale commission)
Merch still emerging
Some earn from courses, live streams, and fan support at lower prices
Sources
Alex, “YouTube CPM in 2025 (Full Data Analysis): Rates By Country and Category,” IsThisChannelMonetized.com (Mar 12, 2025)
https://isthischannelmonetized.com/data/youtube-cpm/“YouTube CPM Rate in 2024 (Ranked by Country),” Pushbio via LinkedIn Pulse (Jul 25, 2024)
https://www.linkedin.com/pulse/youtube-cpm-rate-2024-ranked-country-pushbio-5uszeShoshana Eilon, “Understanding YouTube Sponsorship Rates,” ThoughtLeaders Blog (May 9, 2025)
https://www.thoughtleaders.io/blog/understanding-youtube-sponsorship-rates“How Much Do Sponsors Pay YouTubers? A Guide to Rates and Insights,” Bluehost Blog (May 29, 2025)
https://www.bluehost.com/blog/how-much-do-sponsors-pay-youtubers/“¿Cuánto pagan los patrocinadores a los YouTubers? Guía Completa de Tarifas 2025,” Bluehost (Español) (2025)
https://www.bluehost.es/blog/cuanto-pagan-los-patrocinadores-a-los-youtubers-una-guia-de-tarifas-e-informacion/“Cuánto paga YouTube por video en España,” Metricool (2023)
https://metricool.com/es/cuanto-paga-youtube-por-video/“How Much Do YouTubers Make in India… in 2025,” Classplus Growth Blog (Jun 11, 2025)
https://classplusapp.com/growth/how-much-do-youtubers-make/“How Much Does YouTube Pay in India in 2025?” upGrad Blog (Jun 6, 2025)
https://www.upgrad.com/blog/how-much-does-youtube-make-in-india/“100k to 1 Million Subs: What is Your Annual Income?” Reddit – r/PartneredYoutube (2023)
https://www.reddit.com/r/PartneredYoutube/comments/1c4oqg8/100k_to_1_million_subs_what_is_your_annual_income/